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RESOURCE LIBRARY
Why not take a look at what's hidden away in the subscriber-only Resource Library? It includes templates, pdf guides, stock photos and planners.
LEARN PHOTOSHOP
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EXPLORE THE BLOG
Have you always wanted to learn Photoshop, but think it takes too long? Photoshop is huge and powerful but, you'd be surprised how much you can do with just a few basic tools, all of which are easy to use.
Here’s a list of the key Tools you need to learn to get up and running. Work you way down the list, just one tool at a time, and you’ll be well on your way to creating your own blog and social media images in Photoshop.
If you want to be more efficient and consistent with your blogging, this workbook will help you keep it simple, manageable and effective. It will also help you think of helpful blog posts that are derived from your customer needs and small-business niche.
Think blogging is just about writing? Writing is just one of the many ways you can tell your small-business story.
The online journals of yesteryear have evolved and branched off into multi-media business blogs. There's a content format out there for everyone, trust me. You just need to find yours.
Surely a social media strategy is overkill for a small business?
On the contrary. With limited time and the growing importance of an online presence, a social media strategy is a must for effective small business marketing.
Do you wish it didn’t take as long as it does to create content for your blog and social media? Then it’s time to embrace content repurposing. It’s the best way to get value for money from the time you invest in research and creating content.
Today’s post will show you how to take a single blog post and repurpose and optimise your way to another 7 pieces of valuable content. Turn your content into a multi-media experience for your visitors and fans.
Have you ever seen text running around the edge of a circle or along a curved line? You may have seen it on a button or badge, or on a blog or social media image. Today’s video will introduce you to paths and show you how to create a circular badge for your website or social media images.
You may have seen text images where the shape of the text has been filled by a photo or pattern. This is easy to achieve in Photoshop using clipping masks.
Today’s tutorial will show you how to add photos, patterns and textures to text. It will also show you how to quickly trim your file to the smallest size possible and save it as a png file for the web.
Photos should be used for far more than simply making a blog post look attractive. Text can add real value to a photo and make it much more likely to be shared or remembered. Photos can carry important marketing information with them wherever they get posted or shared. Today’s video will show you how to add text to a blank page in a notebook on a stock photo, and rotate, resize and reposition to get a perfect fit.
So, my small business needs a blog, does it? Why? Surely this is just time away from my business, and it takes ages before you start seeing the benefits. Well, no, you don’t need a blog. It’s just one of many marketing tools available to you. But, should you have a blog? I would argue yes and below, I hope I can show you just how important they are to a small business and its online presence.
What does an online presence actually mean?
You’re being told you need to have a website or be on social media. But, how does being online actually help a small business grow? A online presence encompasses far more than your website. Research shows that most people turn to the Internet to research companies and products. This trend is global and growing at twice the rate originally predicted.
Is your small business making the best of its online presence?
There’s more to the Crop Tool in Photoshop than chopping off the sides of your photo!
You can straighten images, not just manually but using a nifty little straighten tool. Size to specific dimensions or create your own presets you can save and use over and over again. Improve the layout of photos with useful grid overlays. Find out how to crop without losing any pixels, so you can re-crop or change your mind as many times as you need to.
If you make videos and allow others to embed them, it can be really handy to add a logo or some branding to the video.
iMovie allows you to easily add overlays — like logos, web urls, shortened links to landing pages, fun embellishments — to videos. These can appear at any point in the video, and run for any length of time. Today’s video will show you who easy it is to add and customise overlays.
10 small changes that will instantly improve your photography. Are you a little disappointed with the photos you’re taking, but don’t know what you're doing wrong? You’d be surprised at how a few small changes can instantly improve your photography. It doesn’t matter if you use a DSLR or a phone, these 10 tips will help you make better use of the camera you’ve got.
Let me introduce you to a wonderful little tool called the Spot Healing Brush. In a matter of seconds, you can remove blobs, blemishes and bits you don’t need from your photos. The content aware feature in Photoshop makes this tool an essential for your photo editing.
It is quick and easy to make a colour-swatch image for your blog in Photoshop. This is a great way to illustrate a room makeover, outfit or craft/diy project. It takes about 10 minutes and you've create a unique, eye-catching blog image for your post.
Welcome to the first in a 5-part series looking at the Camera Raw Filter in Photoshop.
This series will look specifically at using the Filter on JPEG files as a quick, powerful photo-editing tool for bloggers.