If you want to be more efficient and consistent with your blogging, this workbook will help you keep it simple, manageable and effective. It will also help you think of helpful blog posts that are derived from your customer needs and small-business niche.Read More
Would you like to know what blog content to produce each week, planned out a few weeks or months in advance?
In Part 1 of this series, we looked at The Why of small business blogging. Part 2 helped you with The What and how to come up with customer-focussed blog posts ideas.
Today, we’ll look at how to create an editorial calendar to plan out those blog post ideas.Read More
This post will help you with The What. What on earth do you blog about week in week out?
Coming up with ideas isn’t as hard as you think. And, having ideas waiting for you each week makes the writing part easier too.
Let’s look at how you start building a long-term asset for your business.Read More
Blogging is an accessible and affordable small-business marketing tool, but that doesn’t mean you can write about any old thing, as and when you feel like it. To work, blogging needs to be targeted, high-quality and consistent. This will be a big investment of your time. You need to be clear about why you're blogging, what you’re going to blog about, and when you’re going to fit it all in.Read More
Do you struggle to find interesting content to share on social media?
Today, I’ll show you how I use a feed reader to follow others in my profession and gather information I can share with my customers on social media. I find so much information, I can fill my social queues in next-to-no time with reading material to spare.Read More
Today's tutorial will show you why it's worthwhile to add a Call to Action (CTA) link to a Vimeo video.
CTAs are an important way to get visitors to make a connection with you and take action. Videos can also be embedded by others. So, make sure your video takes your CTAs with it wherever it goes.Read More