Looking for some reading material as you plan your small-business blogging for next year?
Here's a roundup of the most shared and read posts from the blog this year. Topics include photo editing, Photoshop and creating beautiful, shareable visual content for your business.
1. PHOTOSHOP CAMERA RAW FILTER SERIES
I'm so glad this series proved popular. I think the term Camera Raw can be off putting to beginners.
The funny thing is, the Photoshop Camera Raw Filter is ideal for a beginner looking for a professional and quick way to edit their photos.
The Camera Raw Filter also offers non-destructive editing. You can make mistake after mistake, start over as many times as you need to, and learn as you go.
If you're looking for an easy way to transform your photos, I recommend having a look at this series:
2. STYLED STOCK PHOTOS FOR BLOGS & SOCIAL MEDIA
With the constant need for new blog and social media images, it's not surprising that free stock photos made the list.
Although taking your own photos is the best way to stay original, there's no harm in the occasional stock image. Just remember to make it your own. Whether that's by using brand colours and fonts, distinctive overlays, creative cropping or even by changing the colour of items in the image.
Why not have a look to see if there is anything here that would be a good fit for your own niche or aesthetic?
3. 9 OF THE BEST PHOTOSHOP TOOLS FOR BLOGGERS
Tempted to dip your toe into Photoshop but not sure where to begin? These 9 tools are a great place to start. It's amazing just how much can be achieved with a handful of tools.
Each item on the list links to a tutorial where you can see it being put into action. Just start with the first tool and work you way down the list.
4. 8 REASONS PHOTOSHOP IS BRILLIANT FOR BLOGGERS
It’s touted as the industry standard when it comes to photo edited. But, is Photoshop worth the investment for small businesses and bloggers?
Yes, it is, simply because it can do far more than edit your photos. Find out just how much is possible with Photoshop
5. HOW TO DESIGN BEAUTIFUL & EFFECTIVE PRESENTATIONS
Presentations are no longer limited to conferences and business meetings. They’re a great and cost-effective way to create visual content for your blog.
You’ve probably already got suitable software on your computer.
Get some tips on how to make simple yet effective presentations.
6. HOW TO ADD A SCREEN GRAB TO A STOCK PHOTO
Mockups are a great way to showcase your work, products or website.
You don’t even need to have a perfectly styled office to create one. Just use someone else’s beautiful stock image and add your own screen grab.
This tutorial will show you how to create your own clipping mask (area you want to fit your photo into) and add a screen-grab image.
7. 9 TYPES OF SHAREABLE IMAGES FOR YOUR BLOG
Struggling to think of new image ideas or looking for something different?
Shareable images are not limited to photos. In fact, maps or diagrams might be much better suited to your business.
Find out how you can add a twist to your visual content.
8. 6 GREAT HOW-TO PODCASTS & POSTS ON CONSISTENCY
It can be frustrating when you start using content as part of your marketing strategy. Hearing any crickets? It's definitely the long game.
Accordingly to those in the know, the key to success is consistency. If you’re struggling with this, here’s a list of 6 great podcasts and posts on achieving it, by those that have been there and done it.
It isn’t easy. Nobody's pretending it is. But, it's achievable and will pay you back tenfold.
9. HOW TO MAKE AN ANIMATED GIF IN PHOTOSHOP
For something fun, eye-catching and surprisingly simple, try making an animated gif.
These are easy to create in Photoshop and can be made with photos, illustrations or just words. A sure way to stand out a little, why not give one a try?
10. HOW TO ADD SOCIAL SHARE BUTTONS TO PDFs
If you’ve made the effort to create a pdf download, why not encourage people to share it?
People are generous when it comes to sharing things they enjoy, but it needs to be easy. You can create share buttons on pdfs without requiring people to go back to your webpage..
Have an optin on your site? Make sure you make it easy to share.
So, that's it for this year.
If you celebrate Christmas, I hope you're having a wonderful holiday break. If not, I hope you enjoy a peaceful end to the year. See you all in the New Year.