What’s one of the most important elements of a successful blog? Consistency. What's one of the hardest parts of building a successful blog? Consistency.
Why is it so hard to produce regular content? What do those who’ve achieved it find has worked for them?
HOW IMPORTANT IS CONSISTENCY IN BLOGGING?
I’ve read many times that turning up in someone's feed reader at the same time on the same day every week makes a real difference to your blog traffic.
Surely people are so busy, they wouldn’t notice if you missed a few posts, would they?
I scan hundreds of blog posts every week. Do I miss someone if they don’t appear one week? If they’re one of my favourites then yes, it’s amazing, but I do. Even without being conscious of it, I know when to expect a new blog post or podcast from them. They are notable by their absence.
And, why are certain blogs my favourites? They turn up, week in week out, and produce great-quality content I want to read.
If you get to the point where your readers notice you’re not there, you know your content marketing is working.
WHAT DO THE EXPERTS SAY?
What can we learn from successful bloggers who’ve remained consistent over many years?
- The need for systems, workflows and tools comes up time and time again. Producing valuable content is hard work, whether you’re a seasoned pro or newbie. You need support to do it well, whether that comes in the form of people, processes or tools.
- Being realistic about what you can achieve. Blogging is just one aspect of an online marketing strategy. Unless you run a professional blog, you don’t have all day every day to do this. Your blog is there to help you promote your business, not drain your time and energy.
- The more you do it, the better you get. Producing any type of content consistently will exercise your creative muscles, making long-term consistency easier to achieve.
PODCASTS & POSTS ON CONSISTENCY
If you are looking for more detailed expert tips, this list is a great place to start.
All the bloggers listed here have built their audiences by blogging consistently for years. Some write not only for their own sites but guest post for others. Some run multiple blogs. They all use a variety of content types, so it isn’t just about writing.
I’m sure you’ll find something here to help you create a workflow that is perfect for your own business. Don't feel overwhelmed, just get a process in place that supports you.
Darren Rowse, ProBlogger Podcast
“Don’t set yourself up to fail by committing to a rate of publishing that’s beyond what you can do.”
A series of 11 tips that Darren Rowse has put together to keep you out of the 'blogging graveyard'. If blog post ideas are a stumbling block for you, you can also sign up to receive 180 post prompts, enough to keep you busy for 6 months to a year.
Tara Swiger, Explore Your Enthusiasm Podcast
"You need systems, support, and then… tenacity.”
Tara Swiger looks at consistency as the ‘heart of everything’ you do in your business. She discusses how achieving consistency builds your audience and directly affects your sales.
Pamela Wilson, Technology Translated Podcast (Rainmaker FM)
“I have never regretted time spent setting up a process for something.”
Pamela Wilson explains how taking time to set up an editorial process will help you reduce stress and make time for other aspects of your business. Whether you work in a team or on your own, this is time well invested.
Ali Luke, Aliventures Blog
"One of the key things that helps me is to have a clear blogging workflow.”
If you feel overwhelmed or have stopped blogging altogether, Ali’s eight-step process will get you back on track. Use this process to establish good habits, collect ideas and plan ahead, and you’ll have a robust system in place in no time.
Goins, Writer Blog
"If you write infrequently, then your creativity will become inconsistent.”
Jeff Goins shares his own experience of building an effective writing habit. Establishing a daily writing habit transformed not only the quality of his writing but also his blogging consistency.
“Nail your blogging process now so publishing more consistent content will be easier later on.”
The CoSchedule articles looks at how you can commit to consistent blogging and then build on that momentum. The post includes links to other articles on every step of the content creation process.
Setting up systems and learning new tools means an investment of time. For my blog, there has been a period of trial and error to find a process that works for me.
When you do find a process that works, however, it makes a huge difference. You know what to write about, you know what elements you need to create and you know how to promote it.